In the TED talk
by magician Marco Tempest, he uses three iPhones, taken from three different
audience members, and uses them to show the significant role of deception in
people’s lives. His argument is that lies make up a large part of any person’s
life, whether or not he or she likes it. He also states that while lies can cause
pain and confusion, they can also create optimism and happiness.
One of the first
thing that Tempest does is quote a seemingly-paradoxical line from another
magician about how magic is the only “honest profession,” because magicians all
promise to deceive their audience, and always do. This was done to add ethos to
his argument, especially since he adds that he believes himself to also be an “honest
magician.” Another moment that adds ethos is when Tempest takes a video call
from one of the iPhones, telling the person calling him that he’s “stuck in
traffic,” which he acknowledges to be clear lie. Other than using honesty to
enhance his credibility, Tempest also mentions how ancient Chinese general Sun
Tzu and writer Oscar Wilde make similar comments about the importance of lies
in war and romance respectively.
Other than
ethos, Tempest also utilizes pathos with the imagery he conjures with his
iPhones. As he makes his arguments about deception, he simultaneously awes the
crowd with the various visual tricks he pulls off, especially when he begins to
discuss self-deception. A discussion of gambling addicts is accompanied by the
three iPhones taking on the appearance of the slots on a slot machine, while
the claim that art is a form of self-deception that “creates real emotion” goes
along with the three iPhones looking like a row of piano keys.
Tempest ends his
talk by noting how lies become truths by making people feel different emotions,
and that surrendering oneself to this self-deception is what allows magic to
form.